Jc Penney Marketing Research Outline J.C. PENNEY COMPANY, INC J. C. Penney Company, Inc. Is one of Americas largest surgical incision store, drugstore, catalog and e-commerce retailers. Providing merchandise and services done department stores, catalogs, and the Internet. Their targeted customers are neo Spenders and Starting Outs, who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet.
Starting Outs · little than 35 years of age · Singles, young families · 0-1 children · Shopping patterns & adenylic acid; relationships emerging · No strong retail loyalties · 28% of U.S. households. · presently 16% of sales · Potentially 30% of sales Modern Spenders · 35-54 years of age · Dual-earner h...If you want to get a good essay, order it on our website:
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