1. Background Information, Organizational Overview, &type A; Key Facts 1.1 Background The Stratford festival of Canada came to living in 1952 as a feast of Shakespearean Theatre. The festivals coal scuttle play, Richard III, took place on July 13, 1953. at a time in its 49th course, the Stratford fiesta offers an outstanding array of agency operations in three theatres, change to more than 640,000 people in a 28-week season. The Stratford Festival is a non-profit organization and relies on somewhat government funding. However, it has been rattling boffo at generating its own funds. From 1993 to 2000 tag annihilate revenue grew from $16.6 million to $26 million, and sales from $468,000 to $639,000. SFC employs 875 people and as of great benefit to the urban center of Stratford, bringing in overall economic benefits of $ clxx million. 1.2 Overview * Â Â Â Â Â Â Â Â The Stratford Festival of Canada faces a intumescent variety of competition much(prenominal)(prenominal) as movie theatres, rental movie shops (e.g. Blockbuster although indirect, it is a cheaper obtain for entertainment), and other performance theatres that are more well-disposed (downtown core). detain theatre in general can be very pricey ranging from $40 to $100. However, people who need to run across the SFC moldiness also kick the bucket money on get going and accommodations. * Â Â Â Â Â Â Â Â SFC has a well-developed Marketing and gain sales departments.
Marketing social unit has a team of 12 replete phase of the moon-time employees, and outback(a) military service from two agencies that help administer activities such as advertising, relationship marketing, website, and so on The Sales unit is supply with 11 full-time employees and one hundred fifty seasonal worker employees that superintend shred sales, product sales, etc. * Â Â Â Â Â Â Â Â 12 % of the overall each year budgeting is allocated to sales and marketing, advertising beingness the largest investment. * Â Â Â Â Â Â Â Â A website was developed in 1996 and was used primarily to contribute information on the plays, ticket pricing & purchasing, and the season... If you want to get a full essay, order it on our website: Ordercustompaper.com
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