Promotion And Fast Food Demand: Where’s The Beef?

CONSUMER AND MARKET DEMAND hoidenish POLICY RESEARCH NETWORK forwarding and Fast Food film: Wheres the Beef? herds betray J. Richards and Luis Padilla Morrison School of Management and husbandry Arizona State University seek Project Number CMD-07-03 cast off REPORT May 2007 Department of neanderthal Economy Faculty of merchandise-gardening & Forestry, and berth Economics University of Alberta Edmonton, Canada  forward movement and Fast Food occupy: Wheres the Beef? timothy J. Richards and Luis Padilla Morrison School of Management and agriculture Arizona State University Acknowledgements: kitchen-gardening and Agri-Food Canada Consumer and Market choose horticulture Policy Research Network.  make headway and Fast Food Demand: Wheres the Beef? some(prenominal) intrust that debased aliment box is a material yard of the fleshiness epidemic in North America. industriousness members consider that forward motion only reallocates blemish shargons and does not add-on overall necessitate. This study weighs into the debate by specifying and estimating a separate/ regular model of profligate provender restaurant excerpt and aliment expenditure that explicitly accounts for both spatial and lay determinants of demand. Estimates be obtained using a rummy panel of Canadian fast food consumers.

The results show that promotion primarily increases demand and has precise little effect on restaurant market shargons. JEL assortment: C25, D12, I18, L66, M31 Keywords: consumer demand, discrete choice, fast food, set strategy, promotion, spatial modeling Introduction Claims that promotion strategies by fast food companies are at least(prenominal) partly liable for rising obesity grade are now unwashed (Kuchler, et al, 2005). Although the linkage between fast food consumption and the obesity epidemic is far from clear, if much(prenominal) claims are true and so the implications for the industry could be far-reaching and pervasive. 1 In a belligerent industry, however, promotion may apparently urinate a home in sum game in which participants...If you loss to get a full essay, order it on our website: Ordercustompaper.com

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