Wednesday, December 12, 2018
'Managing Profitable Customer Relationships\r'
'Hardly Davidson has massive engines for motorbikes and has been cognize to have a amiable kin with its customers. The alliance sponsors different motorbike events during which they ar able to screening modern bikes and their accessories. The brand name has a smashing reputation and has brought together thrustrs and have welfare benefits for its members. The troupe has enhanced their rapport done regular communion done the internet. The riders have formed an international meshwork extension as tumefy as topical anaesthetic dealership to enhance their function.\r\nThe gild motivates its customers or riders by giving them pinstops which identify them with the company and so doing fabricate pride of membership. Performance related programs on fuel consumption rate for those enrolled leads to an advantage in terms of priority in accessing the surpass accessories for oneÃ¢â¬â¢s bike.\r\nHarley company has been accredited in different countries and its members can re nt and ride in countries such(prenominal)(prenominal) as Canada, Australia and the United States. The company has built a trade good reputation and has a great bond with its numerous customer needs.\r\n1.ÃÂ What are the refer elements of Harley-DavidsonÃ¢â¬â¢s efforts to build relationship with its customers?\r\nThe key elements in Harley-Davidson are the involvement of customers in non cosmos just customers but as well being dealers. There is customer participation in events sponsored by the company. Membership creates a sense of belonging and enhances the attachment to the company while good discourse through the internet connects the company to its customers. Presence of welfare schemes such as sponsorship to events and insurance services motivates the customers.\r\n2. ÃÂ Can you destine of other companies that create such strong relationships with their customers? How do they do that?\r\nNASCAR which is the National Association for Stock machine Auto Racing has crea ted a lasting customer relationship through a careful perish of live racing events, compelling web sites with cultivation and entertainment, ensures ample security and organizes parties, cook outs and camps with family members. This creates a friendly environment that enriches the company-to-customer relationship.\r\nThe Unilever company has created a good relationship through high standards of corporate behavior towards the employees, customers and the society. It is refer in community development activities and this extension of their services to the society attracts more customers. The company has also offered conscious counseling and testing programs in support of the community. It has also set goals to evaluates the HIV/AIDS roadmap with strategic approaches to attain out to its customers. A follow up formulate for comprehensive care and treatment is organized so that customers are convinced that the companyÃ¢â¬â¢s target area is to render them the service and the good gesture goes along way in maintaining a good relationship.\r\n pass of medicines at subsidized rates has led to the result of the company and the humanitarian activities have extended to the readying of health insurance covers.\r\n3.ÃÂ How else can Harley-Davidson build or deepen its relationships with its customers?\r\nHarley Davidson can deepen its relationship by offering medical checkups for the riders before and after an event, a welfare scheme for the memberÃ¢â¬â¢s close of kin to participate ÃÂ for future customers as well as training facilities for those aspiring to be good riders.\r\nRecommendation\r\nTo enhance profitable customer relationships, it is weighty that there is customer involvement and participation in the activities of the company.\r\nA good rapport is enhanced through welfare schemes for members to cater for important services such as medical and insurance covers. Good communication between the two parties gives feedbacks and this helps the company in providing the best quality of service.\r\nReference:\r\nPaul G.R. Up dummy up and Personal?: guest relationship.\r\nDon Peppers, Martha Rogers. Managing Customer Relationship.\r\nStanley A.B Customer Relationship Management\r\n \r\n'