Media Representation of the Elderly and the Need for Positive MediaOr Public relations PlanConcerns about the plight of of age(p) citizens rarely get media pull . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely call up in yarn-dye publications or get exposure on radiocommunication and television programs . This is not , infact , the result of media indifference to the issues and concerns of the elderly notwithstanding rather thefailure of administrators and managers of elderly homes or facilities to establish trusty and p positive working relations with media in their several(prenominal) localities much(prenominal) media relationsentail comprehensive and effective public relations program and implementation specificallypositive media coverage in to encourage donors to support the charity . As a result of the management failure , the elderly people is generally represented in both broadcast and imprint media in detrimental and inconvenient ways .
Unfortunately , the advantage and effectiveness of an elderly-based harmonic institution depend on the readiness by which older battalion are characterized by media . therefore , an institution which depicts a negative media image is likely for its tidy sum to have difficult time in running much(prenominal) readiness , mainly beca procedure of lack of donors , thereby subjecting elderly people to prejudiceIn like a shot s competit ive society , however , some charitable orga! nizations which caterservices and can the needs of the elderly have already undertaken venturous and hard-hittingmedia campaigns which use shock strategies to grab attention , surprise and ultimatelylure targeted donors especially the unstinting ones . In some instances such...If you want to get a ripe essay, order it on our website: OrderCustomPaper.com
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