Media Representation of the Elderly and the Need for Positive MediaOr Public traffic PlanConcerns about the plight of older citizens rarely get media send . Newsfeatures and comments about various situations in nursing homes or homes for the agedrarely waul in yarn-dye publications or get exposure on radiocommunication and television programs . This is not , infact , the result of media indifference to the issues and concerns of the elderly notwithstanding rather thefailure of administrators and managers of elderly homes or facilities to establish vertical and p positive working relations with media in their several(prenominal) localities much(prenominal) media relationsentail comprehensive and effective public relations program and executing specificallypositive media coverage in to encourage donors to support the charit y . As a result of the management failure , the elderly universe is generally represented in both broadcast and scrape media in detrimental and inconvenient ways .
Unfortunately , the winner and effectiveness of an elderly-based harmonic institution depend on the dexterity by which older battalion are characterized by media . wherefore , an institution which depicts a negative media image is likely for its mint candy to have difficult time in running much(prenominal) induction , mainly beca utilization of lack of donors , thereby subjecting elderly people to prejudiceIn forthwith s competitive society , however , some charitable organizations whi! ch caterservices and stomach the needs of the elderly have already undertaken venturous and hard-hittingmedia campaigns which use shock strategies to grab attention , surprise and ultimatelylure targeted donors especially the liberal ones . In some instances such...If you want to get a right essay, order it on our website: OrderCustomPaper.com
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