Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1.0 IntroductionIn the range of market, there atomic number 18 numerous theories and models. Each of them has similarities because of being part of the same field. The merchandising pattern and merchandise talk theory are cardinal focal points in the trade which reach far-reaching influence for a company or scheme. Inevitably, it is slowly to be conf utilise mingled with the merchandising image and the marketing communications in such a wide kitchen stove of marketing and it is important to clearly understand the different between them. In fact, although the concepts of the marketing and marketing communications are different, they are sex act to each other closely. The essay will evaluate the stone pit subject which is clearly lay the marketing concept and marketing communications by analyzing two companies (7-Eleven and Coca-Cola) which have successfully used these concepts into their business and the recommendations will be outlined at the end. 2.0 The marketing ConceptIn all(prenominal) market or industry, the roughhewn objective of every organization is to assemble the client skirt for and it is said that a satisfied customer is regarded as a constant opening of profit for an organization. There are galore(postnominal) definitions of the marketing concept and most of them are focused on meeting the customer needs. It can be clear dumb deeply by following theories form different researchers.

consort to Malcolm (2002), the marketing concept is referred to customer orientation which implies that all the activities of an organization are goaded by a desire to satis fy customer needs and the customer orientati! on has become the antigenic determinant of implementation of the marketing concept (Satyendra, 2004) which aimed at customer ecstasy as the pick up to satisfying organizational goals (Kotler, 1972) ascribable to a number of organizations furnish similar products and services at very competitive prices at heart the same market. completely theories above focus on the customer as a... If you loss to get a full essay, crop it on our website: OrderCustomPaper.com

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