Marketing Essay -- Papers

food market Different Companies have different methods of selling their crops, some companies decide to de that an item and wait for the results of the sales. Another method of selling a yield is to enquiry the market in which it is to be sold. There atomic number 18 mixed ways of conducting some market research, much depends on the item you conjure to sell, the time you may have to research and the amount of money that is available. mint who be expected to be consumers may be approached in companionship to recognise their needs, this may be done through questionnaires verbally by post or by phone once their needs are recognised it will be clearer what to provide for them. Research into the companies harvesting may provide information into potential competition and pricing the product. Price is of manifest importance for maximum sales and maximum profit. Researching the market may insinuate that a sample should be circulated in order to address and ameliorate any issues for example if it is an edible product the taste and smell mustiness be considered if it is an electrical product the functions may be considered is it user warm or practical or too complicated the right product with the wrong design will not sell and cold handle a potential profit into a potential loss. Studying peoples get patterns will unveil ideas as to where this product should be sold, where people are more likely to buy them the consumer will have to be targeted and the product strategically planned in order to sell e.g. Haagen Dazs Good market research and prompt recognition and coherence will allow the producers to direct relevant selling strategies and the ability to... ...oduce enough in June 1994 and therefore indomitable not to use any advertising promotions. This may have been avoided if primary research had been done earlier to see what the demands of the consumers were, and the forecast of the weath er. The product proved to be achieverful and ultimately that is what produces lucre. Walls chose to conduct little primary research it may be that it was not required as Solero was a success, but it may also suggest that Walls missed out on profits of one month in an exceptionally hot summer because of drop of primary research Also arguably, Walls set out to repeat the success of Magnum in the indulgence sector but according to the impulse-positioning map Solero is purchased as refreshment and not indulgence does this mean that there is still way for a product in the indulgence sector?